Importance of Social Recruitment in business

Social recruitment or social hiring is the act of recruiting prospective employees by using social media platforms like LinkedIn, Facebook, Twitter, etc.

Job candidates are being energetically sourced through conversations that take place on social media. When businesses implement their social recruiting strategy correctly, they get their brand message across many social platforms while showing potential candidates attractive picture of what their business values is like.

Traditional Recruiting Strategies are not enough

Businesses have been slowly moving away from traditional hiring strategies for a number of reasons. Old-style recruiting methods relied on ways to find potential employees that were time consuming, expensive, making them less efficient that social recruiting approaches. It is more difficult to research the workers beyond what their resume says whereas a social recruiting strategy allows us to do a thorough screen on the candidates even before first contact is made.

Does Social Recruiting Work?

Yes, social recruiting works. Recruiters have found social media allows them to fine the candidate pool more effectively and fastly find candidates who are qualified for the job. Social recruiting is much less cost effective and recruiters are no longer limited by geography. Having a well thought out social recruiting strategy is vital to attract and connect with the most qualified candidates to come work at your organization.

Involve Employees in Recruiting Strategies

Employee advocacy is a concept that all companies should be promoting. By relating employees in the recruitment process, we can have our message spread to a much wider audience . As people trust people more than brands, this is the most important reason why it is important to utilize employees in recruitment efforts.

True employee advocates will organically spread the word about  company culture, practices and should be happy to post about a job opening on their own social networks.

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